Customer personas built from real purchase behavior.
Know who actually buys from your brand. Proxima builds your personas from verified purchase behavior, not surveys or platform labels, so you see the real buyer personas inside your customer base and which high-value segments your targeting misses.
Most brands have 4 to 10 true personas. Proxima builds them from what people actually buy.
Why Traditional Personas Fall Short
Overly broad (“health-conscious women 35–55”)
Based on surveys, guesses, or inferred interests
Blind to how customers shop across other brands
The result: creative that over-indexes on one buyer type, misses high-value segments, and underperforms at scale.
Personas Built on Real Buying Behavior
Proxima personas aren’t inferred from clicks or self-reported data. They’re derived from what customers actually buy across ecommerce. This reveals:
Distinct behavioral personas hiding inside your customer base
What motivates each group to convert
Which audiences already show strong product-market fit
Most brands have 4-10 true personas, Proxima makes them visible
What You Can Do With Persona Intelligence
Identify high-value personas you aren’t targeting
See which customer types convert best for your product including segments your current creative and targeting never reach.
Understand real taste and motivation, not surface interests
Go beyond labels like “parent” or “athlete” to behavior-defined personas with clear preferences, price sensitivity, and intent.
Build creative that matches each persona
Each persona comes with clear cues around:
- What they care about
- What proof resonates
- What creative styles feel credible
So teams stop guessing and start creating with intention.
Activate insights across your existing stack
Use persona insights to guide:
- Meta audience strategy
- Creative briefs and UGC sourcing
- Lifecycle messaging in tools like Klaviyo
Why This Matters for Performance
When creative becomes intentional, diversity improves and high-value personas no longer get overlooked. Winning ads stop being accidental and become repeatable, giving teams a clear understanding of why something works and how to scale it with confidence.
How Proxima Is Different
Unlike Shopify Analytics or Shopify Audiences, Proxima:
Looks beyond your store to the broader market
Surfaces multiple distinct personas, not one opaque audience
Provides clarity on who buyers are and why they convert
Who this is for
Proxima Audiences are built for:
Marketers who want to target real buyers
Growth teams looking for creative that scales
If you're serious about understanding your buyers, this is your unfair advantage.
Personas shouldn't be guesses
If creating ads feels harder than it should be, it’s probably because you’re missing the market context. Proxima’s Conversion Intelligence layer gives you that context, powered by the Commerce Graph. Start with intelligence. Then execute with confidence.
