Creative Briefs
Proxima Creative Briefs give teams a clear starting point for making ads that convert.
Clear direction for ads, without the guesswork
They translate Proxima’s Conversion Intelligence into structured guidance your team can actually use, so you’re not debating what angle to test or recycling the same ideas over and over.
These briefs don’t just make ads for you.
They make it obvious what to make and why.
What’s inside a Proxima Creative Brief
Each Creative Brief is designed to help a team go from insight to ads without guesswork. Instead of abstract guidance, Proxima delivers a clear creative concept, visual direction, and the data behind why it will work.
A concise summary of the ad concept Proxima is proposing.This section explains:
The core idea behind the ad
What the creative is trying to communicate
Why this approach is relevant for the audience
It gives teams a shared understanding of what they’re building before execution begins.
A visual outline of how the concept comes to life. Each brief includes:
Four visual frames that represent the concept in action
Short descriptions of what’s happening in each frame
Guidance a creative team or agency can translate directly into an ad
This helps teams move faster by aligning on structure, pacing, and intent before production.
Clear context on why this concept was generated. Creative direction is grounded in:
Observed product performance patterns
Seasonality and timing considerations
Geographic signals
Persona-level insights (interests, behaviors, affinities)
This keeps creative decisions anchored in evidence, not intuition alone.
Visibility into how this concept fits into your broader creative mix.This section shows:
How this approach differs from what you’re already running
Where it expands creative variety across angles, formats, or themes
How it contributes to a healthier, more diverse creative portfolio over time
The goal isn’t just another ad, it’s better coverage across the creative landscape.
Proxima Creative Briefs are meant to be handed directly to:
Internal creative teams
Agencies
Freelancers and creators
They provide structure to move quickly, without prescribing final creative output.
Where the briefs come from
Creative Briefs are informed by Proxima’s underlying Conversion Intelligence and your connected data. Once connected:
Proxima analyzes patterns across audiences and performance
Briefs are generated within ~24–36 hours
New briefs can be referenced as teams plan and iterate
They evolve as your understanding deepens, but always stay usable.
Why this is different from a traditional brief
Most creative briefs
Written manually
Influenced by internal bias
Hard to update
Disconnected from performance learning
Conversion Intelligence
Structured
Grounded in observed behavior
Built to support ongoing testing and iteration
Powered by the industry’s richest commerce graph
From insight to execution
Creative Briefs sit inside Proxima’s Creative Engine Layer. They bridge the gap between what the data is telling you and what your team actually makes next So instead of guessing, you execute with confidence.
