Real People, Better Personas.
Persona intelligence powered by real ecommerce behavior
Understand Who Actually Buys From Your Brand
Most brands think they know their customer. In reality, they’re working from assumptions, surveys, and platform labels that don’t explain why people buy or what creative actually converts. Proxima gives growth teams a clear view of their real customer personas, built from verified purchase behavior across the Commerce Graph.
Why Traditional Personas Fall Short
Overly broad (“health-conscious women 35–55”)
Based on surveys, guesses, or inferred interests
Blind to how customers shop across other brands
The result: creative that over-indexes on one buyer type, misses high-value segments, and underperforms at scale.
Personas Built on Real Buying Behavior
Proxima personas aren’t inferred from clicks or self-reported data. They’re derived from what customers actually buy across ecommerce. This reveals:
Distinct behavioral personas hiding inside your customer base
What motivates each group to convert
Which audiences already show strong product-market fit
Most brands have 4-10 true personas, Proxima makes them visible
What You Can Do With Persona Intelligence
Identify high-value personas you aren’t targeting
See which customer types convert best for your product including segments your current creative and targeting never reach.
Understand real taste and motivation, not surface interests
Go beyond labels like “parent” or “athlete” to behavior-defined personas with clear preferences, price sensitivity, and intent.
Build creative that matches each persona
Each persona comes with clear cues around:
- What they care about
- What proof resonates
- What creative styles feel credible
So teams stop guessing and start creating with intention.
Activate insights across your existing stack
Use persona insights to guide:
- Meta audience strategy
- Creative briefs and UGC sourcing
- Lifecycle messaging in tools like Klaviyo
Why This Matters for Performance
When creative becomes intentional, diversity improves and high-value personas no longer get overlooked. Winning ads stop being accidental and become repeatable, giving teams a clear understanding of why something works and how to scale it with confidence.
How Proxima Is Different
Unlike Shopify Analytics or Shopify Audiences, Proxima:
Looks beyond your store to the broader market
Surfaces multiple distinct personas, not one opaque audience
Provides clarity on who buyers are and why they convert
Personas shouldn’t be guesses
Proxima turns real buying behavior into clear customer intelligence so teams can build better creative and scale with confidence.
