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“Proxima is the key to customer acquisition after Apple’s privacy shake-up. They’ve been instrumental in improving advertising efficiency and helping us find new customers to grow our business.”

Randall Stainton

Director of Growth @ Finn

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“Proxima is the key to customer acquisition after Apple’s privacy shake-up. They’ve been instrumental in improving advertising efficiency and helping us find new customers to grow our business.”

Randall Stainton

Director of Growth @ Finn

41%

higher ROAS

30%

lower CPA

38%

increase in AOV

Trusted by marketers at leading brands

FAQ

What is Proxima?

Proxima is an AI solution that uses machine learning to generate high-intent audiences to improve paid advertising targeting and performance on ad platforms like Facebook, Instagram, and TikTok.

What are the requirements to use Proxima?

Proxima currently supports digital businesses spending over $25k monthly on Facebook ads. While not required, Proxima is built to perform best with Shopify stores.

Which ad platforms work with Proxima?

Proxima is currently available for Facebook, Instagram, and TikTok ads. More ad platforms will be integrated in the future.

How soon will I see results?

You can expect to see results within 30 days of leveraging Proxima's audiences on your prospecting campaigns.

How do we get started?

Setup takes less than 10 minutes. All you'll need to do is sync your Proxima account with Facebook Ads Manager and your Shopify store.

How much is Proxima?

Pricing varies based on usage of Proxima’s audiences.

How do we upload new audiences?

We’ll migrate your audiences directly to your connected ad account. All customer data is encrypted and transmitted securely via an API. No technical expertise required.

What type of data does Proxima use?

Proxima securely leverages a combination of your store’s first-party data and our proprietary database of 50M+ unique shopper personas to identify key purchase intent signals and build custom audiences for your prospecting campaigns.

Is my data secure?

Proxima’s protected ecosystem features end-to-end encryption and rigorous security protocols. Customer data is securely anonymized, hashed, and never sold. Data integrity is baked into our DNA and we hold ourselves to the highest standards of ethical AI.

How are the custom audiences made?

We combine your first-party data and our proprietary database of 50M+ unique shopper personas with machine learning to develop target audiences of high-value shoppers.

Proxima’s customer targeting algorithm uses machine learning to identify buyer intent. Key signals include but are not limited to shopper behavior, purchase history, amount spent, recency of purchase, and frequency of purchase within an industry category.

Will my existing customers be included in the audiences?

No, Proxima acquisition campaigns exclude existing customers. Our technology is designed to focus on new customer acquisition.

Are there ad campaign configuration requirements to use Proxima's audiences?

Your account manager at Proxima will guide you through campaign configuration to ensure you're maximizing results with Proxma's audiences.

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