Find the buyers who actually convert
Verified purchase data from 2,200+ brands, turned into audiences and delivered into the ad accounts you already run.
When the algorithm guesses, you pay the price.
Most platforms are working from limited signals, so the algorithm has to guess who’s most likely to buy. Proxima adds verified purchase behavior the platforms can’t see, helping you build stronger audiences without increasing spend. Better signals. Same budget. More buyers.
Current Targeting
With Proxima
Built for the problems that keep CAC climbing.
Your pixel can't see what it used to
iOS opt-outs and restricted categories create gaps. Proxima fills them with verified purchase data.
Target the people behind the purchases
See who buys again, who pays full price, and what your best customers have in common.
Attract new buyers, not just cold traffic
Proxima refreshes audiences weekly with verified new buyers, helping you maintain efficiency at scale.
One graph. Three layers.
See the whole market
Access purchase behavior across 2,200+ brands and 100M+ U.S. shoppers, not just your own store.
Know what converts
We turn purchase behavior into intelligence on who buys, what they respond to, and where your targeting is too narrow.
Act on it
Intelligence becomes action. Audiences go straight to Meta TikTok Google in less than a week. No migration or creative rebuild.
Data is the real advantage.
The largest ecommerce datasets live inside closed systems, like ad platforms and media networks. The Proxima Commerce Graph is built differently. It combines behavior-based intelligence with data from real brands to show how buyers discover products, respond to messaging, and convert over time, without platform bias, giving you a more complete picture of how people actually buy.
What powers our commerce graph
100M+
shoppers
2,200+
brands connected
$60B+
in transaction volume
600M+
Transactions
See exactly who you’re reaching.
01
A verified purchase enters the graph
Buyer identity is protected, and each purchase is mapped to a category.
02
The buyer profile takes shape
Past purchase behavior adds context, including category affinity, order value, recency, and projected lifetime value.
03
The profile becomes an audience
That custom audience is delivered to your ad platforms and refreshed weekly.
Same creative.
Same spend.
More customers.
Reach more of the right buyers and your budget goes further. More customers, lower CPA, without changing how you advertise.
How Venus et Fleur found more high-value buyers with Proxima.
Proxima audiences ran head-to-head against their own campaigns in the highest-stakes window of the year: Valentine's Day. Higher return, and higher-value orders, measured in their own Ads Manager.
63%
38%
15%
See who you're missing
The graph already sees buyers your account can't. We'll show you which ones we'd start with. Audiences live in your ad account in less than a week, measured against your own campaigns.
