How It Works

Connect your store. Get conversion intel. Ship better ads, fast. Proxima plugs into your existing stack in minutes. Within 24–36 hours, your data is fully populated and you’ll start seeing personas and creative briefs you can actually use.

Step 1

Connect your stack

5-10 minutes

Log in and link the platforms you already use.

  • Shopify for orders + products

  • Klaviyo for customer + lifecycle signals

  • Meta + TikTok for performance signals

  • Google for audience passback

What you get right away: your Proxima workspace is created, and the data sync begins automatically.

Step 2

Proxima builds your Conversion Intelligence

24–36 hours

This is the only “waiting” part, and it’s mostly just compute. Proxima:

  • normalizes your catalog + order history

  • identifies high-signal customer behaviors (what correlates with conversion, repeat purchase, AOV, etc.)

  • assembles your first set of personas and starting creative directions

Why it matters: once this is done, you’re not starting from guesses or last month’s anecdotes, you’re starting from patterns.

Timing note: Most brands are fully populated in 24–36 hours depending on order volume and connected sources.

Step 3

Explore personas

When your data is ready, Proxima generates clear, usable personas based on real buyer behavior. Each persona includes:

  • what they buy and how they behave

  • what messages and angles they respond to

  • what to emphasize (and what to avoid)

  • how they differ from your other buyers

Use it to: align your creative team (or agency) around who you’re actually selling to.

Step 4

Generate creative briefs

Turn each persona into execution: briefs you can hand to a designer, creator, or agency. Briefs include:

  • Winning hooks + themes

  • Positioning + proof points

  • Product focus + bundles

  • Suggested formats (UGC, statics, short-form video, etc.)

  • Testing guidance (what to try first)

  • Creative you can ship, now

Use it to: stop reinventing briefs + producing creative from scratch every week.

Step 5

Activate

Push the output into your workflow:

  • Launch creative immediately

  • Use briefs to source UGC or script creators

  • Turn briefs into ad concepts + variations

  • Pass audiences back to Google + Meta (if you want)

  • Track what’s working and iterate faster

Result: faster creative cycles, clearer direction, fewer wasted iterations.

What makes this feel “easy”

Setup in minutes.

You connect with the systems you already use.

No complex dashboards.

The product returns decisions and directions, not charts.

No waiting on an analyst.

Your team gets a repeatable system for insights → briefs → ads.

FAQs

How long until we see insights?

Most brands see full output in 24-36 hours after connecting.

Do we need engineering help?

Usually no. Marketing or Operations can connect everything.

What if we only connect Shopify at first?

That’s fine. You’ll get a baseline, Proxima gets smarter as you add sources.

Ready to break through your performance ceiling?

Join 2,000+ brands using Proxima Conversion Intelligence to build a healthy, expandable creative portfolio that Meta can actually scale.

Connect your data and see for yourself.