How Finn scaled ad spend by 107% profitably after iOS 14.5

Finn is a fresh take on modern pet wellness. Founded in 2020 by a team that previously built a wellness business for humans, they turned their attention to keeping our furry friends healthy and happy. Finn formulates premium dog supplements and vitamins that combine trusted research and modern wellness. In partnership with local animal shelters, Finn donates proceeds from each sale to help find homes for every dog.

Just before iOS 14.5, newly-launched pet wellness DTC brand Finn was on the fast-track to explosive growth. Like many other brands in the eCommerce space, Apple's privacy changes posed a significant challenge for their digital advertising strategy. Facebook performance plummeted, CPAs hockey-sticked, and attribution was shaky. Finn needed way to get their funnel back into shape, and fast.

Finn turned to Proxima to maintain momentum and grow their business. Proxima’s machine learning audiences helped Finn scale up their Facebook and Instagram marketing by 2x+ with unparalleled efficiency. Proxima’s high-intent AI Audiences enable Finn to scale ad spend with confidence, find higher LTV customers, and double their prospecting spend while bringing acquisition costs to all-time lows.

With Proxima, Finn upped their Ad Spend by 107% and outperformed CPA targets by 39%, all while achieving 42% higher ROAS, 53% increase in Conversion Rate, and 96% increase in Ad Revenue. Proxima has become a key ingredient in how Finn finds more buyers and gets the most out of their growing ad spend.

Having achieved sustained levels of success on Facebook and Instagram, Finn is now applying Proxima's technology to improve their TikTok advertising performance.