
The answer gets built from your odds, prices, shipping and payouts. Is it built from your page?
Collectors rarely search for odds: about 270 searches a month. Buyback draws about 600. Price, about 460.
They ask the trust question instead. And the AI decides what answers it.
We know because we asked. We put twenty real collector questions to ChatGPT and Google's AI Mode, three times each, on October 2 and again on October 27. None asked about odds or pack prices. Only one mentioned shipping.
On October 27, Google brought up price anyway, in 97% of its answers. Shipping in 90%. Odds in 87%.
The AI is going to talk about your odds. The only question is whose numbers it uses.
By terms page we mean the public page that states your odds, prices, shipping and payout rules, whatever you call it. Not your Terms of Service.
Free, no sign-up. Nine facts to post, a pass test for each, two prompts to check your page with ChatGPT or Claude, and a ten-minute self-check.
Paste it into your AI with one of the prompts at the top.
On October 27, ChatGPT raised price, shipping and odds more often than any other topic we tracked. Price in 73% of answers. Shipping, 72%. Odds, 60%.
App Store reviews show why those three matter. We pulled 3,608 recent reviews of ten rip apps. In the one and two star reviews, the top complaint was odds, which reviewers often called rigged: 45%. Then trust, 33%. Price, 26%. Getting money out, 21%.
Two of the AI's three topics, odds and price, are also among collectors' top complaints.
Outside comparisons arrived in October. PackScout launched mid-month and ranks about 70 pack platforms on expected value and buyback fairness, according to Mantel's launch coverage.
Later that month, PrizePicks Packs launched with a value range posted for each of its nine tiers.
Your competitors' numbers are going public. The AI can only weigh yours if you post them.
Every item on the checklist answers a question collectors ask, or one the AI adds on their behalf. The checklist gives the exact fact to post and a pass test for each. Here's the evidence behind them.
THE EVIDENCE
of one and two star reviews complained about odds, often calling them rigged
of Google's answers brought up price without being asked
of ChatGPT's answers brought up cash-out, October 2 to October 27
monthly searches for an app's promo or referral code
of Google's answers brought up gambling or legality
tries of the same ChatGPT question named a different set of apps
Google and ChatGPT figures are from our October 27 runs unless a range is shown; ChatGPT ran logged out on both dates. Searches: Google Keyword Planner, September 2026. Reviews: 3,608 App Store reviews of ten rip apps. Full sources at the end of the post.
The checklist opens with two prompts.
The first grades your page item by item: pass, partial or missing. It quotes the line it relied on and writes the fix.
The second turns the gaps into a plan, grouped by who owns each fix: product, support, legal or marketing.
Paste a prompt, then the checklist, then your page's URL or text.
The prompt sets three rules for the AI. Mark anything it can't see from the page, like what the app itself shows, as unverifiable. Leave a placeholder where a fix needs a number it doesn't have. Give no legal opinions, and flag anything that needs counsel.
If it can't open your page at all, check that the page loads without a login.
Collectors will keep asking if your app is legit. The AI will keep answering from odds, prices, shipping and payouts.
Start with two: the odds, the top complaint in low star reviews, and the payout timeline. Then work down the list.
The checklist also names three things to keep off the page, and a ten-minute check to repeat monthly.
Get the free checklist and run the first prompt on your page today.
This is Part 3 of our digital packs series from Proxima, where we build ad audiences of buyers who actually convert, from real purchase data. Part 1 covered where packs stand with 15 ad platforms and app stores. Part 2 showed what AI tells collectors before they download.
It's written for whoever owns the terms page at a rips app, often the same person running the ads.
Next in the series: what the industry's most credible voices are telling rips operators to fix.
Written and edited by Proxima's team, with help from AI on research and drafting. Every figure is sourced below. Search volumes are approximate monthly figures from Google Keyword Planner.