You're losing $29 on every new customer you acquire.

That's not hyperbole. The average ecommerce brand now spends $78 to acquire a customer who delivers $49 in gross margin on their first purchase. Customer acquisition costs jumped 40% between 2023 and 2025 alone.

Meanwhile, 76% of brands claim they understand their customers, but 88% of consumers say the content brands send them isn't relevant. 

There's disconnect and then there's disconnect.

Not understanding who your customers are is costing you. Big time.

The Problem Isn't Your Ads or Your Audiences: It's Your Lack of Data

When iOS 14.5 killed attribution, it didn't just break measurement. It fractured our understanding of our customers. Meta's costs tripled from $6 to $18 per thousand impressions. Brands scrambled to broad targeting, abandoning the precision that once made digital marketing efficient.

Now we’re stuck testing creative in the dark, watching CPAs climb while only a few ads get spend, so we jump back on the creative hamster wheel and around and around we go. There’s a missing piece here, and it comes down to clarity and context around who our customers really are.

Most brands only see what people buy from them, missing the bigger picture:

• Why they purchased
• What else they're shopping for
• Which brands and categories they prefer

The alternative? Hiring data scientists and building a CDP means a $500K+ investment before you see your first insight.

Your Shopify dashboard shows you what customers bought from your store. It doesn't tell you who they are, why they bought, where else they're shopping, or what they'll want next.

You know someone purchased your $55 yoga mat, and you know they have an Amex. But you don't know they're training for their first marathon, redecorating their home office, or buying gifts for their sister's new wellness studio.

These blind spots compound.

You create generic campaigns for "women 25-45 interested in fitness" when your actual buyers are specific: the midnight workout exec, the clean living purist, the biohacking pioneer.

Your creative misses the mark. Your messaging falls flat. Your CAC climbs.

Customer Explorer Gives You Clarity, Context & Precision

Instead of guessing who your best customers might be, you'll discover exactly who they are and how to find more just like them.

Customer Explorer taps into our expansive DTC commerce graph to reveal who your customers really are, their purchase triggers, aesthetic taste, lifestyle choices, hobbies, and cross-brand shopping patterns. This isn’t hunches or broad predictions, it’s real personas built on billions of real-world commerce insights.

And today it’s free for Shopify brands. No data scientists, no six-figure CDP contracts, just comprehensive insights about your actual customers.

Here's how it works:

• Your Shopify data provides the foundation (purchase history, frequency, products bought).
• We layer in public data sources like demographics, weather patterns, and regional income levels.
• Then we run it through Proxima's DTC commerce graph (300 million verified purchases, $30 billion in transactions), where anonymized cross-brand shopping behaviors reveal the complete picture of your customer personas.

Our AI doesn't just segment this data. It discovers the key personas hiding in your customer base, complete with their purchase motivations, aesthetic preferences, shopping patterns, and more.

This isn't another analytics dashboard. It's the difference between knowing someone bought running shoes and understanding they're a High-Performance Athlete who values minimalist design, owns a car, responds to UGC, has an affinity for fitness influencer content, and cross-shops at specialty nutrition stores.

Real Customers, Real Differences

Picture this…

You run a collagen supplement brand.

You think you have one customer: health-conscious women in their 30s-60s. But Customer Explorer reveals two distinct personas driving the majority of your revenue, and they have completely different motivations.

First, the Insta-Glam Style Maven: 32-year-old urban millennial, follows social beauty trends, values aesthetics as much as efficacy. She responds to aspirational lifestyle content and influencer testimonials. Her primary reason for purchasing your product: skin hydration and elasticity.

Second, the Active Ager: 65-year-old suburban woman, focused on increasing healthspan and maintaining independence. She values clinical proof over social proof. Her priority: managing joint flexibility, stiffness, and aging concerns.

Same product. Different customers. Different creative strategies. Using generic messaging and creative risks losing them both.

With your Customer Explorer insights, you can:

• Identify your true ICPs and high-value segments you may be overlooking
• Build rich, 360-degree persona profiles
• Tailor your creative, messaging, and offers to each persona type so every marketing dollar works harder
• Dial in your targeting on paid and owned channels

The Insta-Glam Style Maven sees luminous skin messaging with minimalist packaging shots, UGC, and 5-star reviews. While the Active Ager gets flexibility-focused content, “doctor-approved” messaging, clinical study results, and age-appropriate active lifestyle imagery.

Customer Explorer goes beyond your storefront data to identify what motivates your customers to buy, their broader lifestyle choices, shopping patterns across other stores, and more. We segment your customer base into high-value personas built on real people and purchase data, not assumptions or generalizations. You’ll see who your best customers really are and maybe even discover new ICPs hiding in plain sight.

Here’s a sampling of the deep level of understanding you’ll learn about your customers:

• Insta-Glam Style Maven: A 35+ urban millennial, fashion-forward, follows social media trends, and likes decal nails and shapewear.
• High-Performance Athlete (Male): Fitness-focused man, prefers a minimalist aesthetic, responds to UGC and influencers, owns a car, and is committed to maximizing performance through nutrition, supplements, and gear.
• The Biohacking Pioneer: Technology-forward optimizer who lives in athleisure-wear, loves podcasts, regularly purchases supplements, has an affinity for but also a healthy skepticism for health influencers, and prefers data-driven results over vibes.

These are real personas built on billions of commerce signals.

From Insights to Revenue (in <48 Hours)

Start free. Connect your Shopify store and discover who your highest-value customers are, what drives their purchase behavior, and how to find more like them.

We analyze billions of cross-brand purchase signals to identify persona-level motivations and affinities, completing the full picture you can't see from storefront data alone.

Using these insights to inform your creative, messaging, and discount structures based on actual purchase triggers for each persona will provide a massive unlock. But it doesn’t stop there.

With Customer Explorer, you can activate enriched persona-based audiences across your marketing stack and send insights everywhere. Sync rich attributes (e.g. gifter, parent, preferred size, discount sensitivity) directly into tools you already use, like Meta & Klaviyo, to fuel sharper targeting and more efficient campaigns.

So you can deliver the personalized experiences your customers crave, and make creative and segmentation decisions fast when CPMs are volatile and acquisition windows are short.

Your High-Performance Athletes get one creative approach. Your Budget-Conscious Family Shoppers get another. Each persona gets messaging that actually speaks to their motivations. Gifters get different Q4 messaging. Discount-sensitive customers receive sale notifications first. Parents see family-focused content.

The result? Campaigns that convert more efficiently.

Why Now?

The CDP market is exploding, but enterprise platforms like Salesforce, Oracle, and Adobe weren't built for Shopify merchants. They require six-figure contracts, months of implementation, and teams of data scientists.

Meanwhile, 73% of your customers shop omnichannel, crossing between your store, your competitors, Amazon, and retail. Without integrated intelligence, you're seeing fragments of behavior, not complete customers.

The math is simple: brands using identity-based marketing generate more revenue than those using demographic targeting. In a world where CAC has tripled and iOS has stifled traditional attribution, customer intelligence isn't optional. It's table stakes.

Early Results Are Really, Really Good

"Proxima gave us a whole new lens into who our customers really are," says Jeff Laub, Co-Founder of Blind Barber. "We're spotting patterns we couldn't see before, helping us shape marketing, creative, and product decisions around the people who matter most to our business."

"So I saw your personas thing. I was like, wow, this is like really impressive. Like off the bat, I was like this is bonkers” says Bentley Reynolds, Co-Founder of Otishi.

Tanner Duncan, Media Buyer for Pestie, who is using custom audiences derived from personas says: "I knew Proxima would be perfect for injecting our Meta account with positive signal…I can’t believe this is free."

These aren't outliers. All of our beta testers report similar results: discovering customer segments they previously overlooked, creative angles they never considered, targeting strategies that suddenly become obvious.

Get To Know Your Personas Today

Here's how to get started:

1. Connect your Shopify store (the smartest ~2 mins you’ll spend all week).
2. Customer Explorer analyzes your buyers against billions of commerce signals.
3. Get your Top Personas report in 24-48 hours, complete with comprehensive insights & cross-store intelligence.

You'll see your customers transformed from just purchase records into complete persona profiles, clearly identified and explained. The High Performance Athletes and the Precision Weight Managers. The Craft Suburban Homebodies and the Clean Living Urban Professionals. The Style Mavens and the Practical Purchasers.

Most brands discover 3-5 core personas that drive 80% of revenue. Yours are waiting to be discovered.

Use these insights to build a data-informed creative strategy. Push audiences to Meta for more efficient performance. Connect to Klaviyo for more targeted emails and texts. Each step is valuable and builds on the basis of actually knowing your customers.

If you’re ready to trade guesswork for clarity, context, and precision, Customer Explorer is your foundation for intentional, meaningful marketing that fuels more personalized creative, sharper targeting, and long-term loyalty.

The era of demographic guessing and one-size-fits-all is over. The age of precision marketing has arrived.

Book a Demo Today and try Customer Explorer for free.