How BUBS Naturals unlocked the full potential of their Meta acquisition strategy

Say hello to BUBS Naturals, maker of sustainably-sourced nutritional products that are designed to help you feel and live a healthier, fuller life. Inspired by the heroic life of Glen “BUB” Doherty, the BUBS Naturals brand is defined by its commitment to quality, communal spirit, and charity. The company donates 10% of all to the Glen Doherty Memorial Foundation, which was established to help ease the transition to civilian life for the special ops community.

The BUBS team faced a common dilemma—struggling to see the desired returns on their Meta ad spend. Contemplating a shift in strategy, they were on the verge of diverting budgets from Meta to podcast sponsorships, seeking a more impactful channel for reaching their audience.

Having previously tested Black Crow and Shopify Audiences, they were skeptical about exploring another ad targeting tool. However, Proxima's AI Audiences turned out to be the game-changer they’ve been looking for.

In a 30-day head-to-head comparison against their existing Advantage+ campaigns, the results spoke volumes – Lifting ROAS by 54%, cutting CPA by 10% and nearly tripling conversions.

Proxima provided the BUBS team with high-intent audiences that gave them the confidence they needed to uncap their advertising spend and reach more qualified shoppers.

BUBS Naturals' confidence in Meta was revitalized as Proxima's AI Audiences unlocked untapped potential.

One final takeaway

The timing of our partnership also proved crucial, as Proxima delivered high-performing health and wellness audiences just before the New Year, aligning seamlessly with BUBS Naturals' "New Year, New You" push on the horizon.