Three common problems keep growth teams stuck. Different symptoms, same issue: your ad account is working with limited purchase data. Proxima adds verified buyer signals to help fix it at the source.
iOS opt-outs and restricted categories leave your ad platforms with less purchase data to learn from.
The Commerce Graph adds verified purchase behavior from beyond your account, helping your campaigns build stronger audiences and optimize with more complete buyer signals.
Run Proxima head-to-head against your top-performing campaign with the same goal and time window. Compare CAC directly in Ads Manager.
For a luxury eyewear brand, Proxima reached buyers the brand hadn’t converted before.
You can see who purchased, but not the broader patterns that show who is likely to buy again, spend more, or stay longer.
The Commerce Graph looks at purchase frequency, order value, discount behavior, and category affinity to identify the patterns your best customers share and build audiences around them.
Compare CAC first, then track the quality of Proxima-acquired customers over time using repeat purchase and retention.
As spend increases, you reach the same buyers more often and eventually have to expand into colder traffic, driving acquisition costs up.
Proxima audiences refresh around once a week with new verified buyers, giving increased budgets more room to perform before audiences saturate.
Increase your spend in the successful ad set and closely monitor if the CAC remains stable as you expand your budget.
We'll show you the audiences we'd build against it, and how the head-to-head test works. Live in less than a week.