Proxima AI Audiences Icon
AI Audiences

Get more from your ad spend 💰

Proxima lets you easily build predictive audiences for Meta that maximize campaign performance, reduce CAC, and scale without efficiency loss.

Audiences based on data from 1000s of eCom stores
Test audience targeting like you test creatives
Scale your ad spend more efficiently
“I’m allocating 60%+ of my ad spend to Proxima's AI Audiences, and we’re seeing MUCH more efficient results at scale with them compared to broad and ASC."

Ash Melwani
CMO & Co-Founder @ Obvi

The smarter way to grow

2x+

Profitable ad spend unlocked

26%

Lower CAC

31%

Higher ROAS
How C4 Energy scaled its Meta ads +50% and lowered CPAs by -20% with Proxima's AI Audiences

How C4 scaled Meta ads +50% and lowered CPAs by -20% with AI Audiences

By leveraging Proxima's predictive intelligence, Obvi scaled far beyond Advantage+... profitably.
How The Noli Shop drives 59% higher ROAS on Meta with Proxima

How The Noli Shop drives 59% higher ROAS and 37% lower CPA on Meta

Explore how AI Audiences and customer insights helped this brand maximize their marketing.
See how BUBS Naturals unlocked the full potential of their Meta acquisition strategy

How BUBS Naturals unlocked the full potential of their Meta growth strategy

See how AI Audiences fuel a 54% ROAS lift, 10% CAC reduction, 2.8x more conversions.

Gain an advertising edge with AI Audiences

Unlock more efficient advertising spend with predictive audiences built from millions of commerce insights.

Build Proxima AI Audiences for paid social by selecting shopper attributes, lookalike audience size, and ad platform.

Scale ad spend without efficiency loss

Target smarter with custom audiences tailored to your brand.

Enhanced seed audiences built off of a growing pool of 70M+ high AOV shoppers and $17B+ in purchases across thousands of eCom stores
Pass more data to Meta so it can better target (more data, stronger signal)
Cut wasted ad spend and scale into new high-intent audience pools that Meta hasn’t found
Reduce reliance on Meta's black box algo -- hedge your bets with a consistent and customizable targeting alternative
Venus Et Fleur logo

“With their AI powering our campaigns, we 3x’d ad spend and saw a significant performance lift across the board compared to Advantage+.”

Nick Chadha Co-Founder of Venus et Fleur

Nick Chadha
Co-Founder @ Venus et Fleur

Why do you need AI Audiences?

Maximize campaign revenue with better signal.

Boost your signal

Go beyond your store's data. We analyze 70M+ eCom shoppers and $17B+ in purchases across thousands of stores.

Scale ads efficiently

Scale your ad spend by 2x+ while maintaining efficiency, without needing to constantly test new creative to get there.

Predictive insights

Unlock hidden insights about your best customers, so you can find more just like them.

“Proxima has become a substantial share of our business and a core value driver within our paid social strategy.”

Michael Mrozowski
Sr. Director of DTC Marketing @ Hint

how ai audiences work

Custom audiences that scale

Boost campaign performance and unlock a universe of untapped shoppers with high-performing lookalikes powered by AI.

Pinpoint the right customers

We'll identify customers in our Shopper Universe who are most likely to buy your products and then build high-intent, anonymized seed audiences.

Proxima's machine-learning algorithm finds shoppers who are most likely to engage with your ads and convert.

Launch lookalikes powered by Proxima

We'll then create lookalike audiences that you can incorporate into your prospecting campaigns for boosted signal.

Optimize your audiences around customer shopping and conversion behaviors across Proxima's Shopper Universe, such as LTV, AOV, Frequency, and Recency.

Scale spend without efficiency loss

Our algorithm gets smarter as you go, constantly refreshing your audiences to sustain efficiency at scale.

Expand your reach on paid social by tapping into Proxima's network-powered Shopper Universe and get your ads in front of all the right customers.

Eye-popping results

We'll help you acquire more customers--for less--and maximize advertising performance so you can scale profitably.

2-3x

More ad spend unlocked with Proxima

31%

Higher ROAS vs in-platform targeting

26%

Lower CAC vs in-platform targeting
Proxima customers reduce acquisition costs and maximize advertising performance so they can scale 2-3x more profitably and with efficiency.
SolaWave logo

“Proxima is the best and only Meta targeting solution that has worked for us.”

Headshot of SolaWave model using skincare product on their face

Matteo Tunioli
Digital Marketing Manager @ SolaWave

You’re in good company

Leading eCommerce brands and agencies trust Proxima to scale profitably.

Gobble logoKopari logoGorjana logoCaraway logoSolaWave logo
Canopy logoHomestead Studio logoLomi LogoVenus Et Fleur logoObvi logo

FAQs

What is Proxima?

Proxima is a predictive data  intelligence platform.

Our AI Audiences tool uses machine learning and millions of aggregated transactional insights from eCommerce stores to build custom lookalike audiences for paid social that maximize advertising performance so you can scale profitably.

I already use Meta Advantage+. Why should I use Proxima's AI Audiences?

Many of our customers use both! Meta launched Advantage+ as a response to the reduced performance brands saw on their campaigns following iOS 14.5, however, it’s a broad targeting solution that doesn’t give you many ways to customize. You are reliant on constant creative iteration and are at the whims of Meta's black box algorithm. Plus, depending on your configuration, Advantage+ will still include a number of existing customers.

Proxima's AI Audiences can be used to leverage exclusively new individuals. With AI Audiences, you have full control over how your audiences are built so you can experiment and find what works best.

Does Proxima offer a free trial?

Yes! We offer a free 30-day trial.

You can run ads against our AI Audiences for a full month, risk-free, and no credit card required at signup.

Consider it like an A/B test. If it works, great. If not, you learned something.

What are the requirements to use Proxima?

While not required, Proxima is built to perform best with Shopify stores.

Which ad platforms work with Proxima?

Proxima Audiences are currently available for Meta. Early access to TikTok and Google audiences available upon request.

More platforms will be supported in the near future.

How soon will I see results?

You can expect to see results within 30 days of using Proxima's audiences on your prospecting campaigns.

How do I get started?

Setup takes less than 5 minutes. All you'll need to do is sync your Proxima account with your Facebook ad account and Shopify store (if applicable).

Generate your first set of AI Audiences in the Proxima dashboard and we'll deliver them directly to your ad account.

What type of data does Proxima use?

Proxima securely leverages a combination of your store’s first-party data and our ever-expanding first-party data pool of 65M+ shoppers and $17B+ in storefront transactions to identify key purchase intent signals and build custom audiences for your prospecting campaigns.

Will my existing customers be included in the audiences?

No, Proxima's technology is designed to focus on new customer acquisition and will exclude your existing customers from the audiences generated.

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