Health & Wellness

How mindbodygreen unlocked profitable growth with predictive consumer intelligence

mindbodygreen ultimate multivitamin bottle held by model in hands with blue background

12%

Lower NC-CPA

21%

Higher NC-ROAS

mindbodygreen ultimate multivitamin bottle held by model in hands with blue background
FEATURING
INDUSTRY
Health & Wellness

About the brand

Meet mindbodygreen, a lifestyle media brand dedicated to inspiring you to live your best life

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Link

Quote

mindbodygreen is a visionary brand committed to holistic wellness and inspiring you to live your best life - mentally, physically, spiritually, emotionally. In addition to being a media juggernaut, mindbodygreen is building a fast-growing storefront with a suite of innovative health and wellness products.

Challenge

Product-specific customer acquisition

Looking for new solutions to address increasing costs and difficulty in acquiring new customers for their metabolism+ product, mindbodygreen tapped into Proxima’s data intelligence solutions.

mindbodygreen metabolism+ product Instagram advertisement

Headshot of SolaWave model using skincare product on their face

Solution

Unlocking profitable growth with data intelligence

Leveraging Proxima’s proprietary shopper database and predictive consumer intelligence, mindbodygreen was able to access a vast universe of data. Our targeting algorithm identified key shopping behaviors across millions of commerce insights from other businesses, as well as predictive markers of churn and LTV within mindbodygreen’s first-party customer data.

Headshot of SolaWave model using skincare product on their face

Results

Proxima's AI Audience outperformed Meta's built-in AI targeting features

Armed with these insights, we constructed custom AI Audiences tailored to mindbodygreen’s TOF strategy. From the jump, their new audiences proved to outperform their top campaigns that relied on Meta’s in-platform targeting (mostly Advantage+). Throughout the initial 21-day calibration period, the brand saw a 12% lower NC-CPA and a 21% higher NC-ROAS.

Proxima not only facilitated a new avenue for efficient scale for mindbodygreen’s metabolism+ product and additional SKUs with AI Audiences, but also provided them with advanced insights into their customer base that have aided them in further refining their marketing strategy and maximizing performance.

Headshot of SolaWave model using skincare product on their face

Find out how top DTC brands like Lomi, Obvi, and Venus Et Fleur are unlocking unprecedented results on Meta with Proxima. Let's chat.
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