mindbodygreen is a visionary brand committed to holistic wellness and inspiring you to live your best life - mentally, physically, spiritually, emotionally. In addition to being a media juggernaut, mindbodygreen is building a fast-growing storefront with a suite of innovative health and wellness products.

Looking for new solutions to address increasing costs and difficulty in acquiring new customers for their metabolism+ product, mindbodygreen tapped into Proxima’s data intelligence solutions.

Leveraging Proxima’s proprietary shopper database and predictive consumer intelligence, mindbodygreen was able to access a vast universe of data. Our targeting algorithm identified key shopping behaviors across millions of commerce insights from other businesses, as well as predictive markers of churn and LTV within mindbodygreen’s first-party customer data.

Armed with these insights, we constructed custom AI Audiences tailored to mindbodygreen’s TOF strategy. From the jump, their new audiences proved to outperform their top campaigns that relied on Meta’s in-platform targeting (mostly Advantage+). Throughout the initial 21-day calibration period, the brand saw a 12% lower NC-CPA and a 21% higher NC-ROAS.

Proxima not only facilitated a new avenue for efficient scale for mindbodygreen’s metabolism+ product and additional SKUs with AI Audiences, but also provided them with advanced insights into their customer base that have aided them in further refining their marketing strategy and maximizing performance.