SolaWave is an award-winning skincare brand that offers users the benefits of modern dermatology, without the sky-high price tag or time commitment. Its revolutionary facial tools combine four science-backed, clinically-proven technologies -- microcurrent, red light therapy, facial massage, and therapeutic warmth -- all wrapped in a beautifully designed, pocket-sized wand.

Founded in 2020, SolaWave launched in the midst of the pandemic and its flagship red light therapy product became a hit with consumers who were searching for at-home spa services. SolaWave was on the fast-track to the moon when Apple's iOS 14.5 privacy changes pulled the rug out from under their advertising strategy. Paid social had always performed well for SolaWave, but their funnel began drying up and CAC was at all-time highs.

As the ecommerce industry reckoned with the loss of personalized data and tracking measures, SolaWave sought out an alternative solution to Facebook audience targeting.

Proxima offers SolaWave best-in-class audience targeting capabilities that have played a big role in their growth story since iOS 14.5. SolaWave tried them all -- Shopify Audiences, Black Crow AI, Faraday, Advantage+, and the rest -- but Proxima was the only tool that reliably brought in new buyers and maximized their ad efficiency.

By deploying Proxima’s audiences to their Facebook prospecting campaigns, SolaWave achieved an average of 32% lower CPAs, 33% higher ROAS, and 18% higher CTR over a 90 day period.

In an apples-to-apples comparison, Proxima delivered audiences that consistently outperformed SolaWave’s in-house acquisition campaigns, which relied on Facebook’s broad and interest targeting. Proxima’s machine learning algorithm identified new high-value audiences, enabling SolaWave to scale their prospecting  strategy while combating rising acquisition costs.