Beauty & Cosmetics

How SolaWave lowered CPAs by 32% with AI targeting

Learn how this fast-growing skincare brand leveled up their ad targeting game and reduced acquisition costs with machine learning
How SolaWave enhanced customer acquisition with AI targeting

33%

Higher ROAS

32%

Lower CPA

18%

Higher CTR
How SolaWave enhanced customer acquisition with AI targeting
FEATURING
Matteo Tunioli
Digital Marketing Manager
INDUSTRY
Beauty & Cosmetics

Headshot of SolaWave model using skincare product on their face

Matteo Tunioli

Digital Marketing Manager

About the Brand

Meet SolaWave, internet sensation and maker of award-winning red-light therapy tools

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Link

Quote

SolaWave is an award-winning skincare brand that offers users the benefits of modern dermatology, without the sky-high price tag or time commitment. Its revolutionary facial tools combine four science-backed, clinically-proven technologies -- microcurrent, red light therapy, facial massage, and therapeutic warmth -- all wrapped in a beautifully designed, pocket-sized wand.

Challenge

After iOS 14.5, Kopari's funnel began to dry up and CAC was at all-time highs

Founded in 2020, SolaWave launched in the midst of the pandemic and its flagship red light therapy product became a hit with consumers who were searching for at-home spa services. SolaWave was on the fast-track to the moon when Apple's iOS 14.5 privacy changes pulled the rug out from under their advertising strategy. Paid social had always performed well for SolaWave, but their funnel began drying up and CAC was at all-time highs.

As the eCommerce industry reckoned with the loss of personalized data and tracking measures, SolaWave sought out an alternative solution to Meta's built-in ad targeting.

Headshot of SolaWave model using skincare product on their face

Matteo Tunioli

Digital Marketing Manager

Solution

An alternative to Meta's in-platform ad targeting

Proxima offers SolaWave best-in-class audience targeting capabilities that have played a big role in their growth story since iOS 14.5. SolaWave tried them all -- Shopify Audiences, Black Crow AI, Faraday, Advantage+, and the rest -- but Proxima was the only tool that reliably brought in new buyers and maximized their ad efficiency.

“Proxima is the best and only Meta targeting solution that has worked for us. We’re very pleased with Proxima’s performance. Their custom audiences bring in new customers that we couldn’t find on our own.”
Headshot of SolaWave model using skincare product on their face

Matteo Tunioli

Digital Marketing Manager

Results

AI Audiences enabled Kopari to scale their Meta ad spend and maximize performance

By deploying Proxima’s audiences to their Facebook prospecting campaigns, SolaWave achieved an average of 32% lower CPAs, 33% higher ROAS, and 18% higher CTR over a 90 day period.

In an apples-to-apples comparison, Proxima delivered audiences that consistently outperformed SolaWave’s in-house acquisition campaigns, which relied on Facebook’s broad and interest targeting. Proxima’s machine learning algorithm identified new high-value audiences, enabling SolaWave to scale their prospecting strategy while combating rising acquisition costs.

Headshot of SolaWave model using skincare product on their face

Matteo Tunioli

Digital Marketing Manager

Find out how top brands like Lomi, Obvi, and Venus Et Fleur unlock performance at scale with Proxima. Let's chat.
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