How Lomi profitably scaled Meta ads beyond Broad and Advantage+

Best known for their sleek tabletop composter, DTC brand Lomi is on a mission to create a waste-free future. Lomi's revolutionary compostertransforms almost anything you eat into nutrient-rich plant food. It makes composting cleaner and easier with none of the smell or fruit flies

Lomi was growing fast but, like many other brands that reach a similar level of scale, returns on Broad targeting and Advantage+ Shopping Campaigns (ASC) were beginning to diminish. Brands in this scenario typically concentrate on rapid iteration of creative to scale performance further which can become expensive and inefficient. 

The Lomi team knew they needed a to find a way to continue their growth trajectory without losing efficiency, so they turned to Proxima as an alternative scaling solution.

Lomi leveraged their store’s first-party data, purchase behaviors across the Proxima Shopper Universe, and Proxima’s proprietary machine learning technology to generate refreshed and expanded lookalike audiences for Meta prospecting.

Compared to their existing prospecting efforts, Proxima’s audiences enabled Lomi to increase ad spend by 54% while also delivering a 19% higher ROAS and 18% lower CPA within the first 90 days of the partnership.