+54%
19%
18%
See how this brand accelerated profitable growth on Meta
About
Best known for their sleek tabletop composter, DTC brand Lomi was growing fast but like many other brands that reach a similar level of scale, returns on Broad targeting and Advantage+ Campaigns (ASC) were beginning to diminish. Brands in this scenario typically concentrate on rapid iteration of creative to scale performance further which can become expensive and inefficient.
The Lomi team knew they needed a to find a way to continue their growth trajectory without losing efficiency, so they turned to Proxima as an alternative scaling solution.
“In a post-iOS14 environment, Proxima is the ONLY audience solution that works across our portfolio of brands. Our brands are now able to scale more aggressively and consistently find new, relevant customers while other brands are jumping off of Meta. As third-party attribution tools continue to become mandatory for our brands, Proxima is becoming a close second.”
Riley Trotter
CEO / Partner @ Homestead Studio
Solution
Lomi leveraged their store’s first-party data, purchase behaviors across the Proxima Shopper Universe, and Proxima’s proprietary machine learning technology to generate refreshed and expanded lookalike audiences for Meta prospecting.
Compared to their existing prospecting efforts, Proxima’s audiences enabled Lomi to increase ad spend by 54% while also delivering a 19% higher ROAS and 18% lower CPA within the first 90 days of the partnership.
