Home & Decor

How Lomi profitably scaled Meta ads beyond Broad and Advantage+

See how this brand accelerated profitable growth on Meta
Lomi odor-free, mess-free solution for food waste

+54%

Meta prospecting spend

19%

Higher ROAS

18%

Lower CPA
Lomi odor-free, mess-free solution for food waste
FEATURING
Riley Trotter
CEO / Partner @ Homestead Studio
INDUSTRY
Home & Decor

About the Brand

An odor-free, mess-free solution for food waste

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Link

Quote

Best known for their sleek tabletop composter, DTC brand Lomi is on a mission to create a waste-free future. Lomi's revolutionary compostertransforms almost anything you eat into nutrient-rich plant food. It makes composting cleaner and easier with none of the smell or fruit flies

Challenge

When "Just go broad" doesn't get the job done

Lomi was growing fast but, like many other brands that reach a similar level of scale, returns on Broad targeting and Advantage+ Shopping Campaigns (ASC) were beginning to diminish. Brands in this scenario typically concentrate on rapid iteration of creative to scale performance further which can become expensive and inefficient. 

The Lomi team knew they needed a to find a way to continue their growth trajectory without losing efficiency, so they turned to Proxima as an alternative scaling solution.

“In a post-iOS14 environment, Proxima is the ONLY audience solution that works across our portfolio of brands. Our brands are now able to scale more aggressively and consistently find new, relevant customers while other brands are jumping off of Meta. As third-party attribution tools continue to become mandatory for our brands, Proxima is becoming a close second.”

Headshot of SolaWave model using skincare product on their face

Riley Trotter

CEO / Partner @ Homestead Studio

Solution

AI-powered lookalike audiences supercharged their Meta prospecting

Lomi leveraged their store’s first-party data, purchase behaviors across the Proxima Shopper Universe, and Proxima’s proprietary machine learning technology to generate refreshed and expanded lookalike audiences for Meta prospecting.

Headshot of SolaWave model using skincare product on their face

Riley Trotter

CEO / Partner @ Homestead Studio

Results

The results say it all

Compared to their existing prospecting efforts, Proxima’s audiences enabled Lomi to increase ad spend by 54% while also delivering a 19% higher ROAS and 18% lower CPA within the first 90 days of the partnership.

Headshot of SolaWave model using skincare product on their face

Riley Trotter

CEO / Partner @ Homestead Studio

Find out how top DTC brands like Lomi, Obvi, and Venus Et Fleur are unlocking unprecedented results on Meta with Proxima. Let's chat.
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