How Literati cut their Facebook CPA by 75%

Literati is an Austin-based children's book club and subscription service. The company curates and delivers monthly boxes to subscribers, with best-selling books organized by age and reading level.

As a subscription-based business, landing high LTV customers at a reasonable cost is the name of the game. The majority of Literati's growth came from paid social (hello Facebook moms 👋), but it soon became clear with rising competition and advertising costs that the economics on Facebook weren't going to cut it. Getting a handle on their rising CPAs was a top-priority challenge for the Literati team.

Proxima’s targeting engine helped Literati reach new qualified buyers and audiences that were most likely to purchase, reducing their acquisition costs all while maintaining the same overall Facebook ad spend.

Following the initial targeting calibration period, Proxima consistently delivered custom audiences that outperformed Literati’s existing top-of-funnel ad strategy. With Proxima, Literati lowered their Facebook CPA by 75%.