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About the Brand
A clean beauty brand that feels like paradise
From skin to hair to personal care, Kopari makes sustainably-sourced beauty and personal care products made with 100% pure organic coconut oil. They provide deodorants, hair products, body scrubs, and more.
Challenge
Rising competition and stagnating ad performance
In today’s digital marketing landscape, growing brands must diversify their customer acquisition strategy to stay ahead of rising costs. Kopari relied heavily on Facebook for new custom acquisition, but with growing complexity and uncertainty around the platform, they needed an alternative solution to ensure they continued to fill their funnel and find more buyers.
Solution
Supplement their Meta strategy with AI Audiences
Proxima provided Kopari with another high-performing approach to fill their top-of-funnel to supplement their existing Facebook efforts – broadening their prospecting strategy and helping them reach new customers without their performance taking a nosedive.
Results
Outperforming Meta's in-platform targeting
Over the first 4 weeks with Proxima, Kopari achieved a 14% decrease in CPA and a 76% increase in ROAS. Superior ROAS and CPA were achieved for all Proxima campaigns compared to Kopari’s campaigns that used Meta's in-platform targeting.
