Health & Wellness

How Kindra found a new go-to acquisition strategy with Proxima

Kindra products displayed on table

75%

ROAS increase

50%

lower CPA

33%

higher CTR

Learn how this female-focused ecomm business upped their ROI on ad spend

About

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Link

Quote

Kindra develops science-driven, physician-backed, estrogen-free solutions targeting the top pain points of the long-neglected world of menopause.

Challenge

As a fast-growing DTC business, Kindra strove to reduce acquisition costs and maximize ROI from paid channels. Facebook lookalikes and broad targeting were their go-to acquisition strategies but reliability and performance had gotten shaky.

Headshot of SolaWave model using skincare product on their face

Solution

Kindra turned to Proxima to supplement their in-house efforts and quickly transitioned 50% of their Facebook ad spend to our AI audiences.

Results

Proxima has outperformed Kindra’s in-house strategy for five consecutive months. On average, Proxima’s audiences improved ROAS by 75%, cut CPAs in half, and increased CTR by 33%.

Line chart of Kindra's WoW ROAS increase with Proxima
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