Kindra develops science-driven, physician-backed, estrogen-free solutions targeting the top pain points of the long-neglected world of menopause.

As a fast-growing DTC business, Kindra strove to reduce acquisition costs and maximize ROI on paid channels. Facebook lookalikes and broad targeting were their go-to acquisition strategies but reliability and performance had gotten shaky.

Kindra turned to Proxima to supplement their in-house efforts and quickly transitioned 50% of their Meta ad spend to our AI Audiences.

Proxima's AI Audienced has outperformed Meta's in-platform targeting for five consecutive months. On average, Proxima’s audiences improved ROAS by 75%, cut CPAs in half, and increased CTR by 33%.