75%
ROAS increase
50%
lower CPA
33%
higher CTR
Learn how this female-focused ecomm business upped their ROI on ad spend
About
Kindra develops science-driven, physician-backed, estrogen-free solutions targeting the top pain points of the long-neglected world of menopause.
Challenge
As a fast-growing DTC business, Kindra strove to reduce acquisition costs and maximize ROI from paid channels. Facebook lookalikes and broad targeting were their go-to acquisition strategies but reliability and performance had gotten shaky.
Solution
Kindra turned to Proxima to supplement their in-house efforts and quickly transitioned 50% of their Facebook ad spend to our AI audiences.
Results
Proxima has outperformed Kindra’s in-house strategy for five consecutive months. On average, Proxima’s audiences improved ROAS by 75%, cut CPAs in half, and increased CTR by 33%.
