Fashion & Apparel

How Janessa Leoné reaches more buyers and tripled their ROAS

3x

ROAS increase

67%

lower CPA

73%

higher CTR

Learn how this fashion brand builds bigger, more targeted audiences that deliver serious returns

About

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Link

Quote

Janessa Leoné is an elevated accessories label based in LA. The brand creates sophisticated pieces with a focus on timeless, minimal designs.

Challenge

Like most DTC brands, Janessa Leoné’s Facebook performance was hard hit by Apple’s privacy updates. With a new product launch on the horizon, they needed a new way to expand their marketing reach cost-effectively and find qualified buyers, without relying on Facebook’s interest-based algorithm.

Headshot of SolaWave model using skincare product on their face

Solution

Unlike traditional audience creation methods offered by ad platforms, Proxima actively unlocks new, untapped possibilities. While Facebook's algorithm failed to deliver, Proxima became Janessa Leoné's best way to reach new customers and expand beyond their core audiences.

Results

With Proxima, Janessa Leoné saw massive improvements in their ad targeting and campaign performance, enabling them to scale their prospecting efforts while keeping costs low. Within 3 months, Janessa Leoné lowered their CPA by 67%, improved CTR by 73%, and tripled their ROAS.

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