Fashion & Apparel

How Janessa Leoné reaches more buyers and tripled their ROAS

Learn how this fashion brand builds bigger, more targeted audiences that deliver serious returns
Janessa Leoné model wearing hat

3x

Higher ROAS

67%

Lower CPA

73%

Higher CTR
Janessa Leoné model wearing hat
FEATURING
INDUSTRY
Fashion & Apparel

About the Brand

The internet's favorite travel hat

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Link

Quote

Janessa Leoné is an elevated accessories label based in LA. The brand creates sophisticated pieces with a focus on timeless, minimal designs.

Challenge

Expanding their reach efficiently on Meta was impacted by iOS 14.5

Like most DTC brands, Janessa Leoné’s Meta performance was hard hit by Apple’s privacy updates. With a new product launch on the horizon, they needed a new way to expand their marketing reach cost-effectively and find qualified buyers, without relying on Meta's interest-based algorithm.

Headshot of SolaWave model using skincare product on their face

Solution

Not your average lookalike audiences

Unlike traditional audience creation methods offered by ad platforms, Proxima actively unlocks new, untapped possibilities. While Facebook's algorithm failed to deliver, Proxima became Janessa Leoné's best way to reach new customers and expand beyond their core audiences.

Headshot of SolaWave model using skincare product on their face

Results

Scaling Meta spend and maximizing efficiency

With Proxima, Janessa Leoné saw massive improvements in their ad targeting and campaign performance, enabling them to scale their prospecting efforts while keeping costs low. Within 3 months, Janessa Leoné lowered their CPA by 67%, improved CTR by 73%, and tripled their ROAS.

Headshot of SolaWave model using skincare product on their face

Find out how top DTC brands like Lomi, Obvi, and Venus Et Fleur are unlocking unprecedented results on Meta with Proxima. Let's chat.
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