How Gobble achieves unparalleled acquisition results

Gobble is a meal kit delivery service that offers pre-prepped ingredients and recipes that can be easily prepared in just 15 minutes. Gobble simplifies and quickens the cooking time of meals with the help of chef-prepared ingredients to ensure a quality meal experience that beats starting from scratch.

As a subscription business, finding new qualified buyers, lowering acquisition costs, and retaining high-value customers are paramount. In the midst of fierce competition and rising advertising costs, Gobble needed a solution to help navigate through the uncertainty of finding more buyers, profitably.

Proxima quickly became Gobble's secret weapon for customer acquisition. In a matter of weeks, the targeting algorithm learned to identify the customers who were most likely purchase, giving a major boost to Gobble's and conversion rate and subscription numbers.

Results achieved with Proxima gave Gobble the confidence they needed to uncap their advertising spend and reach more qualified buyers.

With Proxima, Gobble blew their existing Facebook broad targeting strategy out of the water and reduced their CPAs to all-time lows.

Proxima provided Gobble with a winning customer acquisition solution that took the guesswork out of ad targeting and audience creation, enabling Gobble to cut CPAs in half, improve CTR by 94% and 2x their conversion rate within 3 months.