Food & Beverage

How Gobble achieves unparalleled acquisition results

Learn why meal kit business Gobble calls Proxima the CPA GOAT
Gobble subscription meal kit box

50%

Lower CPA

2x

Higher conversion rate

94%

Higher CTR
Gobble subscription meal kit box
FEATURING
Ooshma Garg
Founder & CEO
INDUSTRY
Food & Beverage

About the Brand

Fast, flavorful, plant-based recipes delivered to your door

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Link

Quote

Gobble is a meal kit delivery service that offers pre-prepped ingredients and recipes that can be easily prepared in just 15 minutes. Gobble simplifies and quickens the cooking time of meals with the help of chef-prepared ingredients to ensure a quality meal experience that beats starting from scratch.

Challenge

Finding and retaining high LTV subscribers is tricky business

As a subscription business, finding new qualified buyers, lowering acquisition costs, and retaining high-value customers are paramount. In the midst of fierce competition and rising advertising costs, Gobble needed a solution to help navigate through the uncertainty of finding more buyers, profitably.

Headshot of SolaWave model using skincare product on their face

Ooshma Garg

Founder & CEO

Solution

A reliable solution to acquiring new, high-value customers

Proxima quickly became Gobble's secret weapon for customer acquisition. In a matter of weeks, the targeting algorithm learned to identify the customers who were most likely purchase, giving a major boost to Gobble's and conversion rate and subscription numbers.

Results achieved with Proxima gave Gobble the confidence they needed to uncap their advertising spend and reach more qualified buyers.

“Proxima has been a game-changer for customer acquisition. Their AI consistently finds qualified, high-value subscribers and has reduced our CPA by over 30%, giving us the confidence to scale our ads. Their team is extremely knowledgeable and responsive, always willing to help improve our strategy. We highly recommend Proxima to any business looking to maximize ad spend.”
Headshot of SolaWave model using skincare product on their face

Ooshma Garg

Founder & CEO

Results

AI Audiences enabled them to scale their Meta ads to new heights...profitably

With Proxima, Gobble blew their existing Facebook broad targeting strategy out of the water and reduced their CPAs to all-time lows.

Proxima provided Gobble with a winning customer acquisition solution that took the guesswork out of ad targeting and audience creation, enabling Gobble to cut CPAs in half, improve CTR by 94% and 2x their conversion rate within 3 months.

Headshot of SolaWave model using skincare product on their face

Ooshma Garg

Founder & CEO

Find out how top DTC brands like Lomi, Obvi, and Venus Et Fleur are unlocking unprecedented results on Meta with Proxima. Let's chat.
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