BFCM 2025
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Turn Customer Insights Into High-Performing Creative This BFCM
Get persona-driven ad concepts from top creative agencies. Powered by your actual customer data. Free for qualifying DTC brands.
See How It Works
Apply Now

Generic Personas Get Generic Results

Stop using made up avatars to run ads. Real customer data reveals which creative angles will actually convert.
💀 The old way
Guessing at personas is killing your ROAS
Most brands burn thousands testing creative blind. No data science team. Broad targeting mismatches creative and customers. Generic ads get generic results. You're paying Meta to show ads to people who will never buy.
🤩 The Proxima way
Know your buyers, nail your creative
Real purchase data reveals your actual customer segments. See exactly who's buying, what motivates them, and which creative angles will resonate. Persona-specific strategies that convert from day one.

Here's What You Get (100% Free)

We'll build you a persona-driven creative strategy. Because your best-performing ads start with knowing exactly who you’re creating them for.
👥
AI-Powered Customer Personas
See who your best buyer segments are, what motivates them, their taste profile, and where else they're shopping.
🤝
Expert Creative Strategy Review
Top agency partners analyze your ads and persona report to identify exactly where you're missing opportunities.
🔑
Custom Ad Concepts (Worth $5K+)
Receive 3-5 persona-specific creative concepts delivered via Loom, ready to brief your team & implement for BFCM.

Meet Your Creative Partners

We've hand-selected two agencies with proven track records turning customer insights into breakthrough creative.
Vita Coco
Lunar Solar Group logo

Lunar Solar Group

The growth consultancy trusted by Olipop, MeUndies, Tiege Hanley, and Vita Coco. Masters of performance creative with full in-house production capabilities.

Ritual
Gr0 agency logo

Gr0

Performance marketing powerhouse behind viral campaigns for Ritual, Glossier, HexClad, and Magic Spoon. Generated $1B+ in revenue for DTC brands with data-driven creative.

They've created high-performing ads for top brands

What is Customer Explorer?

We analyze your purchase data to reveal your top buyer personas.
Discover your best customers
Get to know the personas that drive your growth.  Go beyond storefront data and discover hidden ICPs you didn’t know you had.
Why they buy
Segment your customer base into high-value personas built on real people and purchase data, not assumptions.
Uncover motivations, purchase triggers, and shopping patterns.
What resonates with them
Align creative, messaging, and offers to each persona. Know exactly what speaks to each buyer, so every campaign and ad dollar works harder.
How to find more of them
Activate enriched persona-based audiences across your marketing stack, target with precision, and suppress anti-personas.
See who your ads are bringing in today. Understand what drives your customers' purchasing decisions.
Market differently to each persona. Tailor creative, messaging & offers to every customer type.
Send insights everywhere. Sync rich attributes directly into tools you already use, like Meta & Klaviyo.
Unlock new growth. Spot untapped ICPs & scale into high-value segments to drive new revenue.

Powered By Our Social Commerce Graph

Anonymized cross-brand insights give you an unparalleled view of your customers and their shopping behaviors.
73M+
U.S. Shoppers
300M+
Verified Purchases
$30B+
Transaction Volume

Apply Now

Make this your best BFCM yet with persona-driven creatives.
What our partners say
Customer Explorer gave us a whole new lens into who our customers really are. We’re spotting patterns we couldn’t see before, shaping creative and product decisions around the people who matter most.
Jeff Laub, The Blind Barber Co-Founder
Jeff Laub
Co-Founder, Blind Barber
Proxima is simply in a league of its own. They give us a real data edge...their team is invaluable.


‍
Nicholas Alvarez, Co-Foudner
Nicholas Alvarez
CMO, LifeMD
I can't believe this is free.




‍
Tanner Duncan
Media Buyer, Pestie

FAQs

Who qualifies for this offer?

US-based Shopify brands with >100 purchasers. We're accepting a limited number of brands to ensure our agency partners can deliver quality insights.

What's the catch? Why is this free?

This is a joint activation with select agency partners to showcase what's possible when you combine customer data with creative expertise. Brands get free strategy, agencies get qualified leads, and Proxima demonstrates the power of Customer Explorer. Everyone wins.

How long does this take?

After you connect your Shopify store (2 min), personas are generated within 24 hours. Agency review and Loom delivery happens within 5-7 business days—well before BFCM.

Do I have to work with the agency after?

Nope. The concepts are yours to use however you want. If you love working with the agency and want to continue, that's between you and them. Zero obligation.

When does this offer end?

We're capping this at 100 brands to ensure quality. Applications close November 10 or when we hit capacity—whichever comes first.

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